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A Primark Frock Vs Consumer Guilt



Confession, I was cream crackered the day these photos were taken. God bless a red lipstick and a Huji filter, cheating though that may be. Despite feeling like poop, I was also feeling pleased with myself for finding a bargain of a dress from Primark. I don't usually shop in Primark, not because I'm a conscious consumer, although I wish I was more of one, but because I don't usually find anything in Primark that's my kind of thing. Shame on me. 

I was then, pleased as punch to find a floaty frock that housed ones bump adequately and all for the grand price of £15.00

I was even more pleased when a John Lewis shop assistant asked me if my dress was from Arket. No no, this is Primark darling.

My purchasing pleasure was only slightly hindered by the nagging question, should I really be supporting mass produced fast fashion? Leonardo Dicaprio for one would be horrified.

You don't have to cast your mind that far back and the question of sustainability would never have even popped into the ether, so the fact that it does pop up today can only be a good thing. We're moving in the right direction so why then am I shopping in Primark?

I find the promise of a sustainable label more appealing for sure but I've found there to be one major practical stumbling block. The price. I recently found an independent on-line shop that sold handmade, ethically produced beautiful clothes that were right up my street but, at £200 each, I moved swiftly on. 

I love the idea of shopping for quality items that you'll keep for longer but it's hard to justify 200 bob on one item of clothing, especially when I'm supposed to be saving for the imminent arrival of a little bundle of joy.


So what's a gal to do when her purse strings won't stretch to the often hefty price tags of independent retailers? What sustainable steps can I take while I'm a prisoner to the high street?

I try to think before I shop a bit more these days. Do I really need it? Do I own anything already that I could wear instead? 
The restrictions of maternity wear have helped somewhat in the cost per wear arena, having worn a handful of floaty dresses including this one, to death. When I'm done with them I'll pass them on to another pregnant lass. In fact, I don't really throw any clothes away anymore, unless they're past their best and what my mother calls 'eaten in'. Instead I'll donate to a charity shop or, ahem, Ebay them for the cold hard cash. Shame on me part deux. 

It seems that consumers have an angel on one shoulder and a devil on the other these days. If you buy this frock what footprint are you leaving? What conditions are people working in to allow you to swish about John Lewis saying no no, this is Primark darling? Would you still shop there if it was one of your friends labouring away in poor conditions? No siree.

It's a tricky one. The move towards a more sustainable world has most certainly begun. I suppose I'm just waiting for more high street retailers to follow suit then, and only then, will me and Leonardo be able to live happily ever after.


Thanks so much for reading.

Love,

Elaine ... a guilty shopper x

Similar Primark Dress / Converse / Topshop Bag / Asos Headband / YSL Lipstick

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