A travel and style blog

Why I'm Not Buying Frocks For A Month

As you read this post fashionistas are pounding the busy streets of Milan as fashion week is underway in good old Italiano. If you keep an eye on the social media channels of those stylish show goers lucky enough to be invited, you'll get an early look at what we'll all be lusting after soon enough.

Alternatively as you read this post, your gal over here will be pounding the busy streets of Preston, living La Dolce Vita in Lancashire. A phrase not commonly said. 

It's a far cry from the runway shows of Gucci and Giorgio Armani. More Morrisons than Moschino, but, for the month of September anyway, in my world, it's probably for the best. 

You see I'm at the tail end of a self inflicted fashion embargo. For 30 days to be exact, I'm forbidden from buying any new frocks. Or coats, shoes, tops, trousers, bags etc. Zero new clothes allowed. 
It's a garment orientated Lental sacrifice, just 6 months too late and 10 days too short. (Do I qualify for a halo?) 

Here's why.

Frocks & Me (We have history)

There was a time in the not too distant past when I would buy something new to wear every week. I lived for the weekend and for the clothes that without fail I'd be treating myself to. 

On one occasion in particular, when I couldn't choose which colour to buy a particular dress in, I bought it in all three! Quite ridiculous, but that's young and foolish pre-mortgage living for you. That's also looking for happiness in all the wrong places for you. 

That sort of happiness... 'happiness on a hanger' ... is short lived.

I had quietly amassed frocks at a rate of knots but still had nothing to wear. 

Take the plain black blazer I've had for a few years for example, which strictly speaking isn't fashionable this season. It's cut shorter and it's more fitted than the oversized blazers you'll see knocking about at the minute. Mine is null and void in the fashion world. I still wear it, but at the back of my mind I haven't forgotten that I'm very 2012.

The problem is fashion changes constantly and purposely. It's a business after all. 

Fortunately these days when it comes to retail wandering, I shop with an acute awareness of my weakness for womenswear. I actively choose to buy less clothes and get more wear out of them before moving on to the next big thing. I don't like the feeling of having too many clothes. I know I'll be going off them shortly anyway.

I try to shop mindfully but there's one thing that hinders my restraint. It is of course ... Social Media.

And Here I'll Blame Social Media For Everything

It's no ground breaking revelation to write that we spend large portions of our day on social media. We are slaves to scrolling and we know it. 

I read somewhere recently "remember when we used to say brb all the time when we where on-line? We don't say that anymore. We live here now" and it's true.

I spend the majority of my screen starting time catching up with the latest in the worlds of my favourite fashion and style influencers. Addictive so it is. 

There's been a shift in how we get our fashion inspiration from leafing through the glossy pages of Vogue magazine to browsing the social media channels of our favourite, girl next door bloggers and vloggers wherever we are at any time of the day.

We can, if we want, get a fashion fix 24 hours a day and brought to you lovingly by gals who have gone from bedroom to front row. 

Quite amazing isn't it.

As a result of our beloved fashion bunnies being able to share their front row view with us instantaneously, there's been a shift towards the See Now Buy Now approach. While a runway collection used to take months to find its way into the shops, now more and more fashion houses are letting customers buy straight from the runway.

Burberry set the standard last year with the likes of Tommy X Gigi and Alexander Wang following suit this time round.

If that's not enough to satisfy your style needs a London Fashion Week show by Nicopanda, took part in the first of a catwalk to doorstep trial. Amazon Prime customers based in London could be wearing a look directly from the runway quicker than you can say "I want it all dahhling... erm NOW."

All in the interests of meeting the needs of the modern day customer. Where will it end eh?

Social media makes things a constant in our lives unless we choose to make it otherwise. It has also given us access all areas and for someone like me, with a penchant for pants, it's like a red rag to a bull. It's possible to spend too much time looking at frocks.

I recently clicked the link in a post by one of my all time favourite style bloggers to see how much the pair of earrings she was wearing cost. At £1,000 a pair I closed the page as quickly as I'd opened it. Ahem probs buy them another time.

The earrings were beautiful, as are all of the pieces that she picks, and I'll admit I felt flat when I saw the cost. My favourite influencer is reaching dizzying heights you see, and very deserved it is too, but the girl next door has moved out and who can blame her.



After my diamond earring related disappointment I decided to ease up on the amount of time I spent scrolling on social media and decided to read a book instead. I read Being In Balance by Dr Wayne Dyer where I found the following quote: 

"Want is a growing giant whom the coat of Have was never large enough to cover." 
Ralph Waldo Emerson

And that's when I made up my mind. One month of clothing chastity would be the break I needed.

As the month draws to an end with just 7 days left to go, I have almost succeeded in my plight against shopping. Yes there are a couple of things I've got my eye on already to buy in October but  I know that there's no rush. There's no panic to have everything now.

The moral of this story isn't to criticise successful fashion bloggers. The moral is to be wary of the way you, their followers look to them. 

For me they'll be there to inspire, and I'll still enjoy an escape into their pages but I won't be trying to keep up with them. I'll be supporting their success, they deserve it after all, but I'll be conscious of how long I'm spending following it. Never spend more time focussed on someone else's journey than  on your own.

Repeat after me ... I will not find happiness on a hanger. I will not find happiness on a hanger. (well maybe a little bit).

Thanks so much for reading. If you've any thoughts on this feel free to leave them in the comments below.

Love Elaine x 

P.S this post may sound like the ramblings of a gal who's just bitter that she never got invited to fashion week and you're probably right.

P.S.S My earrings are £10.00 from Topshop ... fill your boots here

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